Kudos to Criotec - a Mexican refrigeration company - for being the world’s first company sporting Enel Green Power’s very own quality certificate: the “Green Label”. It’s a nifty way for businesses to testify their commitment to sustainability and reliance on EGP’s green energy.
Around the world, more and more business and retail clients are factoring sustainability in their purchase choices, and businesses are responding by implementing carbon-neutral manufacturing and energy procurement strategies. So, the easiest way to make this choice known to both stakeholders and customers is by using a label and since this is powered by Enel Green Power, we called it the “Green Label” and the remaining part of the text is quite self-explanatory: 100% Green Energy.
As soon as the Green Label program was rolled out, EGP secured an agreement with its first client. Criotec is a Mexican firm, located in the northern industrial city of Monterrey, specializing in engineering and manufacturing world-class cooling solutions. As the company pushed through an aggressive sustainability program, it was looking for a world-class partner to supply its operations with renewable energy. Under a 10-year long Power Purchase Agreement signed in 2017, Enel Green Power would supply Criotec with a yearly supply worth 5,3 GWh from the 200 MW Dominica wind farm in the state of San Luis Potosi.
“With Enel Green Power we’ve had a solid and functional relationship for more than two years and the fact that we are the first company to use the Green Label fills us with pride. The intention is that our customers know about our sustainable actions and that more companies join similar practices. Starting from now, the Green Label will be applied to over 500 thousand refrigerators we are producing with 100% green energy.”
Two years into the Green Label initiative, Criotec is enjoying the competitive advantage of positioning itself as an environmentally-conscious company, through both its renewable energy supply and the label certifying the sustainability of its products.
Here’s what 5,3 GWh of wind energy equal to:
Trees planted 792k Trees that could compensate those emissions
Energy 40k Mexicans consuming energy
Emissions 30k Tons of CO2 emissions offset
Since its launch, the Green Label program has grown rapidly in response to growing customer demand for products and services that are sustainable in every way, as certified by a 2018 market report by Accenture after having surveyed nearly 30,000 consumers from around the world.