“ Our primary interest was in creating highways of knowledge between countries, because it’s a way to give back to the community. We aim to bring value to every community where we operate and the Hidden Treasures of Rome, is a one-of-a-kind opportunity that enables community engagement, while also cultivating discussion of our shared global history, interests and experiences,” said Rafael Gonzalez, Chief Executive Officer of Enel Green Power North America, Inc. ”
The Hidden Treasures of Rome Project is centered on four main objectives that together bridge cultures from across the world, through the exploration of histories and the shared goal of unveiling once hidden treasures to provide meaning to the present:
1. Exchange and Study of Precious Masterpieces and Artwork
Provides universities and museums from around the world with rare access to never-before studied or displayed works and artifacts from the Capitoline Museum and its Antiquarium - a collection of over 100,000 historical pieces once hidden below the city of Rome’s surface for hundreds of years.
2. Fostering Cultural Exchange and Education
Combines scientific and technological resources to give students the unique opportunity to study and enrich their knowledge of ancient art to achieve the ambitious project of creating an open source database to navigate through all hidden artistic treasures from all over the world.
3. Promoting Technology and Innovation
Promote technology and innovation by establishing educational program based not only on research and preservation activities, but also integrating different fields of study.
4. Creating Shared Value
While EGP is a global company it aims to bring value to every community in which it operates, and through Hidden Treasures, the company is able to provide one of a kind opportunity that strengthens the local tourism economy, while also increasing environmental awareness and support a deeper understanding of clean and innovative energy solutions.
Hidden Treasures of Rome Project was first launched at the University of Missouri in 2014 through EGP’s subsidiary, Enel Green Power North America (EGP-NA). The project began in the summer of 2014 when 249 black-gloss ceramics, were transferred from the Capitoline Museum’s Antiquarium to be studied, analyzed, categorized and catalogued by the University’s students and researchers. The University is home to classical archaeology doctoral program in the Department of Art History and Archaeology, an American Alliance of Museums-accredited museum with recognized expertise in archaeology and the antique world, and one of the nation’s best archaeometric laboratories at its Research Reactor center, one of the few in the world capable of performing detailed analysis on a wide range of materials.
“Immortales is one of the most prestigious Italian cultural events of the year. It is the result of a strong cooperation between U.S. and Italian organizations both public and private. The Italian diplomatic network in the U.S. is committed to foster this model of cooperation in the name of art and culture. It allows different actors to team up, and recalls in some way the great tradition of arts patronage – in Italy we know it as ‘Mecenatismo,’ from Gaius Cilnius Maecenas – that contributed so much to the greatness of Roman art, which this exhibition celebrates.”
Through its collaboration with the University of Oklahoma, 20 Roman Emperor busts from the Capitoline Museums of Rome were displayed for the first time at the university’s Fred Jones Museum for three months in the exhibition, Immortales: The Hall of Emperors of the Capitoline Museums, Rome. During this time the museum will be conducting restoration work, sponsored by EGP, on the Hall of Emperors in the Capitoline Museums’ Palazzo Nuovo in Rome. In addition to the exhibit, the University of Oklahoma through its department of Classics and Letters, and in partnership with the university’s Sam Noble Museum of Natural History, will offer students and researchers a rare first-hand experience to study and catalogue, for the first time, a collection of 55 epigraphs from the Capitoline Museums’ Antiquarium. The students’ work will support ongoing efforts to build a database of the Capitoline Museum’s epigraphic texts.
In three months, the Immortales exhibit welcomed more than 12,000 visitors; a significant increase in attendance from the same time last year. Last October, the museum recorded its second-highest monthly visitor attendance in the past decade with 6,097 visitors, a 71 percent increase in attendance from October 2014. This success led EGP-NA, the Capitoline Museums, and the Fred Jones Jr. Museum to extend the exhibit by three months resulting in more than 30,000 visitors total to the Museum.
On June 14th, The Journal Record, a statewide news publication in Oklahoma, recognized Enel Green Power North America, Inc. (EGP-NA) as a Beacon Award finalist for the company’s Hidden Treasures of Rome project in Oklahoma citing the project’s significant contribution to meet a growing need in the community.
“ Immortales represents a unique collaboration between the University of Oklahoma, Enel Green Power North America and the Capitoline Museums in Rome. This collaboration has culminated in a once-in-a lifetime opportunity for our visitors – the chance to see ancient Roman busts here in Norman.”
The success of the Hidden Treasure of Rome project in the U.S. served as the launching pad for the program’s international expansion to other countries. And in 2015, the Project expanded outside the US, with the first exhibit in Rio, Brazil, entitled, "Saint Sebastian, a tribute from Italy to Rio de Janeiro" inaugurated on November 26. From November 27 to March 15, 2016, at the National Museum of Fine Arts in Rio, two major paintings are being displayed: "Saint Sebastian cared for by Saint Irene", from 1616 by Giovanni Francesco Barbieri, better known as Guercino, and "Saint Sebastian" by Guido Reni, dated between 1615 and 1616. The canvasses come from the Roman Capitoline Museums and the National Art Gallery of Bologna. The exhibition was also part of the celebrations of Italy's Year in Latin America and of 450 years of Rio de Janeiro's foundation and was financed by the company, who supported the creation of a partnership between the Museu Nacional de Belas Artes, the Italian Embassy and Italian Institute of Culture in Brazil.