"Icarus 16”: Road Safety Culture Awards Young People

Published on Thursday, 1 June 2017

“Our collaboration with the State Police, started in 2015 with a series of seminars aimed at training hundreds of colleagues, is part of the communications campaign launched by EGP on road safety (#ascoltalesentinelle).”

The 16th edition of the Icarus Project saw the participation of a total of 234 schools (124 first-level secondary schools and 110 second-level secondary schools) located across the entire country for a total of about 10,000 students “trained”.

Young people are the most important recipients of road safety communications: not only because road accidents are the leading cause of death for this age group (in 2015, according to Istat data, 242 people under 20 lost their lives on our roads), but especially because young people, already active on the road as pedestrians, cyclists and moped drivers, are the next generation of drivers and the best spokespeople in the world of the adults for the message of legality.

“The campaign for road training was combined with the “Safe on 2 Wheels” contest, considering that two-wheeled vehicles are often the main means of transport for young students.”

Considerable time was dedicated to road safety, with presentations from workers from the State Police and representatives of the Ministry of Transport Infrastructure, who captivated the young participants with images and films on the risks associated with incorrect driving behaviours.

Themes linked to safety on two wheels were also discussed, thanks to presentations by the Technical Director of National Cycling Teams and sports journalist, Davide Cassani, the Technical Director of the Italian National Youth Cycling Federation, Daniele Fiorin, and an athlete from the State Police’s Sporting Group, Fiamme Oro, Kiara Fontanesi, a world champion in motocross.

“The school students also participated in activities dedicated to safety on board the Pullman Azzurro, the traveling multimedia classroom dedicated to road safety belonging to the State Police.”