EGP’s PPA renewable energy: a sustainable purchase choice

Published on Tuesday, 16 October 2018

“We are starting to see that industry in general is beginning to notice that the PPA is not just the right thing to do, but also a good business choice.”

– Gary Demasi, Datacentre Energy and Location Strategy for Google

These are long-term contracts that enable companies to respond to the “green” demands from their clients and to foster the growth of the virtuous cycle of sustainability. 

“Enel Green Power has vast experience with green PPAs around the world, which includes corporate PPAs signed on the American continent, with customers like General Motors, Google, T-Mobile and Anheuser-Busch.”

– Javier Vaquerizo, Head of Enel Green Power’s Commercial Office

Habits of Sustainable Consumption     

A growing number of consumers make their buying choices by evaluating the social and environmental impact of the product they are purchasing.

Environmental and economic sustainability is now influencing people’s lifestyles more and more, as well as the perception and esteem they have of brands and entire industries.

Populations of emerging countries and millennials living in more developed ones are the main promoters of responsible consumption and environmentally friendly habits: they reward sustainable companies by valuing the “green factor” of products over affordability and performance.

And the energy component in the evaluation of a company’s sustainability is a key element, something managers are looking at with more and more attention.

According to a Deloitte report published in May 2018, 48% of companies are ready to invest in an increased use of renewable sources, and 70% are aware of the demand for an increased use of green energy coming from consumers.

Unsurprisingly, this has led to international initiatives like RE100, an organisation launched in 2014 to bring together global companies that are working hard to use 100% renewable energy.

RE100 now includes more than 140 large companies around the world, whether they be linked to the digital economy, the food and beverage industry, or finance.

PPA and Renewable Energies: sources of Sustainability

EGP’s PPAs allow companies to have greater control over the cost and reliability of their energy supply.

Furthermore, thanks to guarantees of origin, companies can show their customers their commitment to using resources more consciously.

That’s the case, for example, for Anheuser-Busch, which, thanks to a PPA signed with EGP, is ready to produce more than 20 billion beer bottles a year certified as being produced with “100% renewable electricity”.

“Anheuser-Busch set the goal of 100% renewable energy at the beginning of this year: a strong message, which will be included in all our products in the future.”

– Angie Slaughter, Vice President of Sustainability for Anheuser-Busch

Or Kohler Co, one of the oldest and largest private American companies, which, thanks to the PPA it signed with EGP, will reduce its global greenhouse gas emissions by 25%.

It’s also the case for a giant of the digital revolution, Facebook: EGP provides Facebook with the green energy to power its Papillion data centre in Nebraska.

With its PPAs, EGP helps companies and consumers make greener and more conscious choices, so feeding the virtuous cycle of sustainability.